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Key Design Elements to Test for CRO
To improve CRO, it's essential to test and optimize specific design elements on your website. Here are ten key design elements you should test:
Tuesday, February 25, 2025

Key Design Elements to Test for CRO
Written by
If you aim to build a successful website, you shouldn’t ignore the interplay between conversion rate optimization (CRO) and user experience (UX). Both digital marketing activities are crucial for adjusting your website to be engaging and effective. By analyzing your website’s performance data, you can determine how users interact with your site. Then, you can perform a CRO audit to fix where your website is falling short.

1. Call-to-Action (CTA) 📣
Experiment with different aspects of your CTAs, such as button size, color, text, and placement. Test different wording and urgency to see what drives the most conversions.
2. Headline and Copy 📰
Test different value propositions, tones of voice, and lengths of text to find what resonates best with your audience. A compelling headline and persuasive copy can significantly impact conversion rates.
3. Typography 🔠
Experiment with different font styles, sizes, and colors to find the optimal combination that enhances readability and captures attention.
4. Color Schemes 🎨
Test different color schemes, including background colors, complimentary colors, and typography colors. Small changes in color can have a big impact on user perception and conversion rates.
5. Visual Media 📹
Experiment with different types of visual media, such as images, graphics, videos, and animations. Test whether sliders or static images work better for your audience.

More articles

Wednesday, February 26, 2025
Written by
BlackBird
10 best ecommerce website builders
Create your online store with the best ecommerce website builder, enabling you to set up a professional site that enhances customer engagement and drives sales.
Building an online store doesn’t have to be complicated. The right ecommerce platform can turn your vision into a profitable business with little technical hassle. Today’s best ecommerce website builders offer more than just a pretty website. They provide sales tools, seamless checkout experiences, and marketing features that help you grow your online store.

Tuesday, February 4, 2025
Written by
Vito Lorenzo
AI-Driven Design
How artificial intelligence is transforming the creative process
The intersection of AI and design has moved far beyond basic automation. Today's AI tools aren't just assisting designers—they're becoming active collaborators in the creative process. This evolution is reshaping how we approach design challenges and opening new possibilities for innovation and efficiency.

Tuesday, January 14, 2025
Written by
BlackBird
Typography Trends
How modern typography is changing the way we communicate online
Typography has evolved from a mere vehicle for text to a powerful tool for brand expression and user experience. In 2025, the role of typography in digital design goes beyond readability—it's about creating emotional connections and enhancing digital interactions through thoughtful type choices.

Wednesday, January 1, 2025
Written by
Clara Söderberg
Digital Ecology in Practice
How eco-conscious design choices impact our digital carbon footprint
As the digital landscape grows, so does its environmental impact. Sustainable design isn't just about green aesthetics—it's about making conscious decisions that reduce digital carbon footprints while maintaining exceptional user experiences. This shift towards eco-friendly design is becoming a crucial consideration for responsible digital creation.

Thursday, December 19, 2024
Written by
BlackBird
Optimising Your Shopify Store for AI Discovery: A Strategic Guide
I is transforming eCommerce discovery. Learn how to prepare your Shopify store for ChatGPT Shopping, conversational search, and AI-powered buying journeys in this strategic guide
Let’s start with the obvious: AI isn’t just knocking at the door for eCommerce — it’s already inside and beginning to rearrange the furniture. With tools like ChatGPT Shopping rolling out and Shopify quietly building the connective tissue to support it, the industry is in the midst of a paradigm shift. Natural language is becoming the new search. Conversations, not queries, are guiding product discovery. If your store isn’t ready, it risks becoming invisible. But for brands willing to adapt, this moment presents a rare opportunity to future-proof their growth.
Key Design Elements to Test for CRO
To improve CRO, it's essential to test and optimize specific design elements on your website. Here are ten key design elements you should test:
Tuesday, February 25, 2025

Key Design Elements to Test for CRO
Written by
If you aim to build a successful website, you shouldn’t ignore the interplay between conversion rate optimization (CRO) and user experience (UX). Both digital marketing activities are crucial for adjusting your website to be engaging and effective. By analyzing your website’s performance data, you can determine how users interact with your site. Then, you can perform a CRO audit to fix where your website is falling short.

1. Call-to-Action (CTA) 📣
Experiment with different aspects of your CTAs, such as button size, color, text, and placement. Test different wording and urgency to see what drives the most conversions.
2. Headline and Copy 📰
Test different value propositions, tones of voice, and lengths of text to find what resonates best with your audience. A compelling headline and persuasive copy can significantly impact conversion rates.
3. Typography 🔠
Experiment with different font styles, sizes, and colors to find the optimal combination that enhances readability and captures attention.
4. Color Schemes 🎨
Test different color schemes, including background colors, complimentary colors, and typography colors. Small changes in color can have a big impact on user perception and conversion rates.
5. Visual Media 📹
Experiment with different types of visual media, such as images, graphics, videos, and animations. Test whether sliders or static images work better for your audience.

More articles

10 best ecommerce website builders
Create your online store with the best ecommerce website builder, enabling you to set up a professional site that enhances customer engagement and drives sales.

AI-Driven Design
How artificial intelligence is transforming the creative process

Typography Trends
How modern typography is changing the way we communicate online

Digital Ecology in Practice
How eco-conscious design choices impact our digital carbon footprint

Optimising Your Shopify Store for AI Discovery: A Strategic Guide
I is transforming eCommerce discovery. Learn how to prepare your Shopify store for ChatGPT Shopping, conversational search, and AI-powered buying journeys in this strategic guide
Key Design Elements to Test for CRO
To improve CRO, it's essential to test and optimize specific design elements on your website. Here are ten key design elements you should test:
Tuesday, February 25, 2025

Key Design Elements to Test for CRO
Written by
If you aim to build a successful website, you shouldn’t ignore the interplay between conversion rate optimization (CRO) and user experience (UX). Both digital marketing activities are crucial for adjusting your website to be engaging and effective. By analyzing your website’s performance data, you can determine how users interact with your site. Then, you can perform a CRO audit to fix where your website is falling short.

1. Call-to-Action (CTA) 📣
Experiment with different aspects of your CTAs, such as button size, color, text, and placement. Test different wording and urgency to see what drives the most conversions.
2. Headline and Copy 📰
Test different value propositions, tones of voice, and lengths of text to find what resonates best with your audience. A compelling headline and persuasive copy can significantly impact conversion rates.
3. Typography 🔠
Experiment with different font styles, sizes, and colors to find the optimal combination that enhances readability and captures attention.
4. Color Schemes 🎨
Test different color schemes, including background colors, complimentary colors, and typography colors. Small changes in color can have a big impact on user perception and conversion rates.
5. Visual Media 📹
Experiment with different types of visual media, such as images, graphics, videos, and animations. Test whether sliders or static images work better for your audience.

More articles

10 best ecommerce website builders
Create your online store with the best ecommerce website builder, enabling you to set up a professional site that enhances customer engagement and drives sales.

AI-Driven Design
How artificial intelligence is transforming the creative process

Typography Trends
How modern typography is changing the way we communicate online

Digital Ecology in Practice
How eco-conscious design choices impact our digital carbon footprint

Optimising Your Shopify Store for AI Discovery: A Strategic Guide
I is transforming eCommerce discovery. Learn how to prepare your Shopify store for ChatGPT Shopping, conversational search, and AI-powered buying journeys in this strategic guide
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Your success is next.
Start your project now by booking a one-on-one consultation with our expert.
Meet the partners who are part of our success story

We transform brands.
Your success is next.
Start your project now by booking a one-on-one consultation with our expert.
Meet the partners who are part of our success story

We transform brands.
Your success is next.
Start your project now by booking a one-on-one consultation with our expert.
Meet the partners who are part of our success story
