Industrial Equipment Provider
Ecomm
This industrial equipment supplier relied heavily on trade shows and manual processes, leading to delays in sales and limited global reach. A Shopify B2B implementation, automated pricing and sample management, and ERP integration transformed their operations. The results? 57% of new leads now come from digital channels, their sales cycle was reduced by 64%, and international sales jumped from 12% to 37% of revenue.
Challenge
Heavy reliance on trade shows for lead generation
Complex pricing negotiations delaying sales
Manual sample request management
No visibility into real-time margins
Limited global reach due to documentation complexities
Solution
Comprehensive Shopify B2B implementation
Automated pricing calculator and quotation system
Digital sample request and tracking system
ERP integration for live margin calculation
Pre-integrated global trade and payments system
Results
57% of new leads now generated through digital channels
Sales cycle reduced by 64%
Sample conversion rate increased by 76%
Pricing decisions now made in real-time
International sales increased from 12% to 37% of revenue
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