Dutch craftsmanship, modern comfort
Digital Product Configurator
Branding
UI/UX
Web Design
Framer Development
Hoekstra Lens
Dutch craftsmanship, modern comfort
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
Client
Hoekstra Studio
Released
October 3, 2024
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js
Three.js
Shopify Custom
3D Rendering API
Hoekstra Lens
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Hoekstra Lens
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Hoekstra Lens
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js
Three.js
Shopify Custom
3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Hoekstra Lens
Hoekstra Lens
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Hoekstra Lens
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Hoekstra Lens
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
Reetro is a sustainable fashion brand rooted in the essence of minimalism
Branding
UI/UX
Web Design
Framer Development
Reetro
Reetro is a sustainable fashion brand rooted in the essence of minimalism
Client
Clothing Brand
Released
Jul 19, 2024
Timeframe
6 months
Project Type
Reetro is a sustainable fashion brand rooted in the essence of minimalism
Technology
React Native Node.js PostgreSQL Redis
Reetro
Overview
Local food producers faced significant challenges in connecting directly with restaurants, resulting in lost opportunities and excessive waste. Traditional distribution networks were inefficient, costly, and often failed to preserve the personal relationships crucial to quality food sourcing.
Our vision was to create more than just another ordering platform – we aimed to build a digital ecosystem that understands and enhances the relationship between producers and chefs. The platform needed to maintain the personal nature of food sourcing while adding the efficiency of modern technology.
Reetro
The Challenge
The existing food distribution system was broken. Producers struggled with unpredictable demand, while restaurants dealt with inconsistent supply and quality. Communication was fragmented across multiple channels, leading to mistakes, waste, and missed opportunities for both parties.
The platform needed to solve complex logistics while preserving the essential human element of food sourcing. We had to create a system that could handle the unpredictability of agricultural production while meeting the precise timing demands of restaurants.
Reetro
The Solution
We developed an intelligent marketplace that adapts to both seasonal variations and daily demands. The platform features real-time inventory management, predictive ordering systems, and smart logistics coordination, all while maintaining the direct connection between producers and chefs.
React Native Node.js PostgreSQL Redis
The user experience was designed to feel as natural as traditional market relationships. We created producer storytelling features, quality rating systems, and direct communication channels. The system learns from interaction patterns to suggest optimal ordering times and quantities, reducing waste and improving efficiency.
Reetro
Reetro
Performance Results
The platform has transformed the local food supply chain. Producers report significantly higher profit margins and better demand prediction, while restaurants enjoy more reliable access to quality ingredients and simplified ordering processes.
Network Growth
Active producers and 280 restaurants onboarded
Food Impact
Food saved from waste annually
Economic Impact
Increase in producer profits
Beyond efficiency gains, Mercato Diretto has strengthened the community of food professionals. The platform has become a vital tool for discovering new producers, sharing knowledge, and maintaining the personal connections that are crucial to quality food sourcing.
Reetro
Final thoughts
Mercato Diretto demonstrates how thoughtful digital design can solve complex real-world challenges. By understanding and respecting the human elements of food sourcing while adding modern efficiency, we've created a platform that strengthens local food systems and supports sustainable business practices.
Reetro
Credits
Maria Bianchi
Luca Rossi
Emily Swanson
Marco Torres
Project Lead
Product Director
UX Designer
Lead Developer
Previous Project
Next Project
Dutch craftsmanship, modern comfort
Digital Product Configurator
Branding
UI/UX
Web Design
Framer Development
Hoekstra Lens
Dutch craftsmanship, modern comfort
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
Client
Hoekstra Studio
Released
Oct 3, 2024
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js
Three.js
Shopify Custom
3D Rendering API
Hoekstra Lens
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Hoekstra Lens
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Hoekstra Lens
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js
Three.js
Shopify Custom
3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Hoekstra Lens
Hoekstra Lens
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
Hoekstra Lens
Final thoughts
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Hoekstra Lens
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
We transform brands.
Your success is next.
Start your project now by booking a one-on-one consultation with our expert.
Meet the partners who are part of our success story
We transform brands.
Your success is next.
Start your project now by booking a one-on-one consultation with our expert.
Meet the partners who are part of our success story
We transform brands.
Your success is next.
Start your project now by booking a one-on-one consultation with our expert.
Meet the partners who are part of our success story